Hablemos de dinero, datos y producción cultural dependiente de plataformas
DOI:
https://doi.org/10.24137/raeic.12.24.1Palabras clave:
plataformas, producción cultural, economía política, streaming, videojuegos para móvilResumen
Este ensayo analiza la economía política de la producción cultural dependiente de plataformas, centrándose en el streaming musical, los videojuegos para móviles y el vídeo de formato corto. Aunque las plataformas aún se presentan a sí mismas como herramientas democratizadoras, el acceso a los medios de producción no implica oportunidades equitativas para la distribución, el marketing y la monetización. De esta manera, el ensayo revisa estudios que profundizan en esta dinámica así como los trabajos de investigadores que contabilizan canciones en listas de reproducción de Spotify, ingresos en tiendas de aplicaciones o el uso de grandes conjuntos de datos sobre visualizaciones en TikTok. La vieja lógica del blockbuster sigue vigente, ya sea en clips de 30 segundos en TikTok o en videojuegos móviles que recaudan millones. Para conceptualizar estos ejemplos, el ensayo propone la heurística de la ‘dependencia de plataformas’. Al situar estos patrones en contextos más amplios de digitalización, el texto destaca las continuidades y las nuevas asimetrías propias de las plataformas y concluye con una invitación a renovar el interés académico por el flujo de dinero y datos entre distintas geografías y sectores de la industria mediática.
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Derechos de autor 2025 David B. Nieborg
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
