The film industry in the digital era. Different conceptualisations and new opportunities for the creator

Abstract

Digitization, as basic condition for technology and media convergence is a process which has led to many changes that occur in different directions in the bosom of the film industry. Its complexity and the rapid growth of its development generate uncertainties in the economic, social and technological level in the sector. The cinema has been forced to adapt to new markets and support different than traditional. The emergence of the Internet has led to the relocation of this medium, into new forms of expression and new consumer habits. Finally, technological reconversion brings a new economic profitability for the film industry. Today, there are audiovisual products and services whose value chain lies entirely in the network, from pre-production to consumption. This profitability must be based on an understanding of the value than users perceive in digital content, which is strategically positioned in the production and distribution for emerging media on the Web and mobile devices.