The use of Facebook during electoral campaigns. Reflections on the Catalan elections of 2010 and 2012
DOI:
https://doi.org/10.24137/raeic.1.1.16Keywords:
electoral campaigns, new media, social mediaAbstract
Digital media have become an essential tool for electoral campaigns and different authors claim that the use of new technologies would help Western democracies to solve the growing disaffection of citizens towards politics and to breathe new life into traditional political structures. Researchers are divided into two groups: the first supports the idea of a positive shift towards a more participatory, pluralistic and quality political discourse, while the second rejects the idea of revolutionary effects on electoral campaigns. This paper aims to evaluate the parties' use of Facebook and its influence on their communication strategies during the last two electoral campaigns for the Catalan Parliament.
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