The profile of internal communication managers in Spain
DOI:
https://doi.org/10.24137/raeic.6.11.7Keywords:
internal communication, professional profile, skills, abilitiesAbstract
An essential condition for internal communication (IC) to be effective is the commitment of top executives and CEOs. Recent international studies confirm that business leaders are paying more attention than ever to internal communication. This circumstance means that internal communication is growing quickly on an international scale and also in Spain. For this reason, it is advisable to know the profile of the professionals who are in charge of these tasks with the aim to verify if they are adapted to the functions of their position. Thus, this work analyzes the social and working characteristics of professionals who are responsible for internal communication in Spain, the structures in which they are integrated, the location of the departments, and their relationship with other departments of the company. The first results reveal that IC professionals in Spain have a very high academic level and are organized in teams. In addition, although they still do not have the necessary conditions to have their own identity, progressively they are reaching greater autonomy in the structures of the organizations.
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