What characterize the elections to the European Parliament? Electoral strategy study for the EP elections between 2004 and 2019: type of candidates and campaign topics
DOI:
https://doi.org/10.24137/raeic.8.16.15Keywords:
European Parliament elections, Second Order Elections, political communication, electoral communicationAbstract
This article presents a quantitative study whose main goal is to determine the characteristics of an electoral campaign for the European Parliament. Considered as second-order elections, the literature has characterized them in a particular way with respect to national and regional elections and this article will serve as empirical evidence of the characteristics that can be attributed to the political communication of the elections to the European Parliament. With this objective in mind, the characteristics of the campaign events have been analysed (age, scope and gender of the protagonists, themes dealt with in said events, etc.) of the political parties in Spain and France that, sometime between 2004 and 2019, they have obtained representation in the European Parliament. Among the main conclusions we will find that the European media agenda remains in the background, that the average age of the heads of the list almost always exceeds 50 years of age and that, although the gap is still wide, between 2004 and 2019 the presence female headliners has increased.
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