"The Others" are us: an analysis of platformization in Brazil
DOI:
https://doi.org/10.24137/raeic.11.21.12Keywords:
Platformization, The Others, Globoplay, Streaming, TelevisionAbstract
This article analyzes the impact of platformization in Brazil, specifically through the series "The Others" on Globoplay. It explores how streaming platforms are reshaping the production and consumption of audiovisual content in Brazil, and examines the adaptation of traditional television networks to digital platforms. The study aims to understand the influences of platformization on serialized narratives and the construction of "The Others" by using content analysis of related podcasts. It contributes to the understanding of the complex interactions between platforms, narratives, and the Brazilian audience.
Downloads
References
Ballerini, F., & Künsch, D. (2022). O Poder Suave das Telenovelas na Era do Streaming: Os Novos Desafios da TV Globo Frente ao Formato das Séries de Hollywood. Revista Comunicando, 11(1), e022004-e022004.
Bucher, T. (2018). If... Then: Algorithmic Power and Politics. Oxford University.
Burroughs, B. E. (2015). Streaming media: audience and industry shifts in a networked society (Tese de doutorado, The University of Iowa).
Cinemático. (2023). Os Outros. Spotify Brasil. https://open.spotify.com/episode/4J5bLerLSpzn1xQpAPB5qe?si=a1ba77748be3450c
Duffy, B. E., Poell, T., & Nieborg, D. B. (2019). Platform practices in the cultural industries: Creativity, labor, and citizenship. Social Media+ Society, 5(4), 2056305119879672. https://doi.org/10.1177/2056305119879672
Gillespie, T. (2010). The politics of 'platforms'. New Media & Society, 2(3), 347-364. https://doi.org/10.1177/1461444809342738
Gillespie, T. (2017). The platform metaphor, revisited. Digital Society. https://www.hiig.de/en/the-platform-metaphor-revisited/
Labsnews. (2023). GLOBOPLAY aumenta base de assinantes em quase 400% após foco em produção local. https://labsnews.com/pt-br/noticias/tecnologia/globoplay-aumenta-base-de-assinantes-em-quase-400-desde-o-pivo-de-producao-local/
Hesmondhalgh, D., et al. (2023). The Impact of Algorithmically Driven Recommendation Systems on Music Consumption and Production: A Literature Review. UK Centre for Data Ethics and Innovation Reports. https://eprints.whiterose.ac.uk/196738/
La Pastina, A. C., Straubhaar, J. D., & Sifuentes, L. (2014). Why do I feel I don't belong to the Brazil on TV? Popular Communication, 12(2), 104-116. https://doi.org/10.1080/15405702.2014.893582
Lotz, A. D. (2017). Portals: A treatise on internet-distributed television. Michigan Publishing, University of Michigan Library.
Lotz, A. D. (2019). Teasing apart television industry disruption: consequences of meso-level financing practices before and after the US multiplatform era. Media, Culture & Society, 41(7), 923-938. https://doi.org/10.1177/0163443719863354
Lucas Paraizo fala do sucesso de 'Os outros', conta o que acontecerá na segunda temporada e lembra como violência atravessou sua vida. (2023). O Globo. https://oglobo.globo.com/play/entrevistas/noticia/2023/07/07/lucas-paraizo-fala-do-sucesso-de-os-outros-conta-o-que-acontecera-na-segunda-temporada-e-lembra-como-violencia-atravessou-sua-vida.ghtml
Mamilos. (2023). Mamilos Cultura 99 – Série “Os Outros”: quem sou eu? Spotify Brasil. https://open.spotify.com/episode/4CrQ6eDEU5Re8EADQcCrxX?si=158157f8f33d47c7
McLuhan, M. (1974). Os meios de comunicação: como extensões do homem. Editora Cultrix.
Medina, M., Diego, P., & Portilla, I. (2022). Are Video Streaming Platforms Stifling Local Production Creativity? The Spanish Case. Creativity. Theories-Research-Applications, 9(2), 138-155. https://doi.org/10.2478/ctra-2022-0015
Montardo, S. P., & Valiati, V. A. D. (2021). Streaming de conteúdo, streaming de si? Elementos para análise do consumo personalizado em plataformas de streaming. Revista Famecos, 28(1), e35310. https://doi.org/10.15448/1980-3729.2021.1.35310
Morris, J. W. (2020). Music platforms and the optimization of culture. Social Media+ Society, 6(3), 2056305120940690. https://doi.org/10.1177/2056305120940690
Nieborg, D. B., Duffy, B. E., & Poell, T. (2020). Studying platforms and cultural production: Methods, institutions, and practices. Social Media+ Society, 6(3), 2056305120943273. https://doi.org/10.1177/2056305120943273
Nieborg, D., Poell, T., & Deuze, M. (2019). The platformization of making media. In Making media: Production, practices, and professions (pp. 85-96).
Os Outros – O Podcast. (2023). Episódio 1 – Os Outros somos nós. Spotify Brasil. https://open.spotify.com/episode/27bgbB15BEMCxrdKDEcEqm?si=3e9703bbda9a4a59
Os Outros – O Podcast. (2023). Episódio 2 – A solidão dos homens. Spotify Brasil. https://open.spotify.com/episode/7GI0wXbpFoNEirhzLWiUOg?si=b8acb782d3c548ac
Os Outros – O Podcast. (2023). Episódio 3 – Sobre síndicos, reuniões de condomínio – e amor. Spotify Brasil. https://open.spotify.com/episode/4gMf4sLsNHZcCv4qHBQ8zE?si=a6a302954d67457c
Os Outros – O Podcast. (2023). Episódio 4 – Adolescentes em fuga. Spotify Brasil. https://open.spotify.com/episode/0aaCfgvCR21e5VwvF0DyZB?si=2271b086460042a3
Os Outros – O Podcast. (2023). Episódio 5 – O diálogo contra a falta de diálogo. Spotify Brasil. https://open.spotify.com/episode/2KubaJ1sBS1oUUObZl6g2w?si=f635551d0b604f08
Plano Geral - #149 – O sucesso de “Os Outros” e “Elementos”. (2023). Spotify Brasil. https://open.spotify.com/episode/438eva5ZFSnuIfLcGQoaJQ?si=79e6fd6f5e9045c3
Prodanov, C., & Freitas, E. de. (2013). Metodologia do trabalho científico: métodos e técnicas da pesquisa e do trabalho acadêmico. Feevale.
Poell, T., Nieborg, D. B., & Duffy, B. E. (2022). Platforms and cultural production. Polity Press.
Poell, T., Nieborg, D., & Van Dijck, J. (2020). Plataformização. Revista Fronteiras, 22(1). https://doi.org/10.4013/fem.2020.221.01
Porto, M. (2011). Telenovelas and representations of national identity in Brazil. Media, Culture & Society, 33(1), 53-69.
Ramos, E. S., & Caravela, G. B. M. (2021). Construindo um modelo de streaming no Brasil? Uma breve análise do Globoplay. Cambiassu: Estudos em Comunicação, 16(28), 65–83. https://doi.org/10.18764/2176-5111v16n28.2021.19
Ramos, E., & Borges, G. (2021). As janelas do Grupo Globo e o resgate de um formato com valor de culto no streaming Globoplay. Revista Graphos, 23(2). https://periodicos.ufpb.br/index.php/graphos/article/view/59611
Senta que lá vem o spoiler – Os Outros. (2023). Spotify Brasil. https://open.spotify.com/episode/3LlyFZFR8BHj5ZoM6HwIXU?si=b5d41d2b3c2942f5
Silva, M. V. B. (2014). Cultura das séries: forma, contexto e consumo de ficção seriada na contemporaneidade. Galaxia, 14, 241-252. https://revistas.pucsp.br/index.php/galaxia/article/view/15810
Shwarz, J. A. (2017). Plataform Logic: an interdisciplinary approach to the platform-based economy. Policy & Internet, 9, 374-394. https://doi.org/10.1002/poi3.159
Thomes, T. P. (2011). An economic analysis of online streaming: how the music industry can generate revenues from cloud computing (Relatório técnico, Centre for European Economic Research).
Valiati, V. A. D. (2018). Você ainda está assistindo? O consumo audiovisual sob demanda em plataformas digitais e a articulação das práticas relacionadas à Netflix na rotina dos usuários (Tese de doutorado, Universidade Federal do Rio Grande do Sul).
Vonderau, P. (2015). The politics of content aggregation. Television & New Media, 16(8), 717-733. https://doi.org/10.1177/1527476414554402
