Predictors of informative podcast consumption in Spain. Research based on Centro de Investigaciones Sociológicas (CIS) data

Authors

DOI:

https://doi.org/10.24137/raeic.11.21.13

Keywords:

podcast, audicences, journalistic podcast, daily podcast, CIS, Spain

Abstract

The aim of this paper is to analyze the sociodemographic, economic, political and media factors that predict the consumption of podcasts for information purposes in Spain. We used data from the latest CIS study on media audiences (autumn 2023), which includes a question on the habit of obtaining information through this medium. For this purpose, studies were applied using inferential statistics based on correlational models and linear and logistic regressions. The regression models confirm that age is the sociodemographic factor that best predicts informative podcast consumption: those under 45 years double the probability of getting information using this medium. There is also a strong association between podcast information consumption and voting for national political options situated at the extremes of the ideological scale (Vox and Sumar). Moreover, the fact of being a regular reader of newspapers that use podcasts as part of their news offer is a predictor of listening to the medium in order to be informed. This last fact highlights the relevant role of traditional journalism in the promotion of the podcast as an informative medium.

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Author Biography

  • David García-Marín, Universidad Rey Juan Carlos (URJC)

    Associate Professor and Researcher Professor of Journalism at the Department of Journalism and Corporate Communication (Universidad Rey Juan Carlos, URJC), where he teaches the subjects "New Technologies and Information Society", "News Genres in Radio and Television" and "Production of Radio News Programs" in the Bachelor's Degree in Journalism. He is a guest professor in several masters in digital communication, new pedagogies and transmedia journalism at UNED, where he has also directed several courses on digital media and disinformation. Previously, he was a professor at Carlos III University, where he taught the subject "Media Theory" in English in the bilingual degrees of Journalism and Cultural Studies. His research areas focus on podcasting and digital audio, disinformation, fact-checking and transmedia journalism.

    In 2021, URJC awarded him the Innovative Teachers Award in for his project entitled “From podcast to interactive video. Transmedia methodology for the subject New Technologies and Information Society”.

    In 2023, he received the EPI-Scimago Award for the Best Scientific Article in Communication of the last 5 years (2018- 2022).

    He currently holds the position of Coordinator of Institutional Development

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Portada n21, volumen 11

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Published

2024-04-05

Issue

Vol. 11 No. 21 (2024): Slow Journalism: style, contents, new formats, and audiences

Section

Miscellaneous

How to Cite

Predictors of informative podcast consumption in Spain. Research based on Centro de Investigaciones Sociológicas (CIS) data. (2024). Revista De La Asociación Española De Investigación De La Comunicación, 11(21), raeic112113. https://doi.org/10.24137/raeic.11.21.13