The Phenomenon of Daily Podcasts in the Spanish Local Press

Abstract

Since its inception in 2017, the daily podcast segment has experienced a notable surge in popularity, as evidenced by the success of “The Daily” by The New York Times. This phenomenon has prompted considerable interest within the scientific literature, which has sought to examine it in greater detail. The objective of this research is to analyse the role of these entities within the production structure of Spanish business groups specialising in local press. The sixteen main media organisations were selected, and a total of seven daily podcasts were identified. Subsequently, an analysis sheet combining quantitative and qualitative aspects was applied to these podcasts. It can be concluded that despite the particular interest this type of content may hold for corporations, there are still very few examples of it in practice. This is due to the additional economic costs involved in its implementation, namely in terms of human and technical resources. These costs are not always compensated in the short and medium term, for example, in the form of advertising revenue and sponsorship. This makes it challenging for corporations that lack the necessary financial resources, together with the necessary willingness of their managers and shareholders, to assume these costs.